Branding Services & Solution

Brands, Spaces & Communication

A Brand New Day is a multidisciplinary design firm specializing in brands, environments and communication. We develop brand systems including visual identities, product & packaging, digital experiences and physical environments. Our designs bring ideas to life, transform brands and help businesses grow and evolve.

We have proprietary processes that allow us to create brands, which not only stand out but more over, stand the test of time. Broadly, this process entails the following facets.

01_workshop

1. Brand Workshop

Management debrief workshops, Employee perception workshop & tools

02_research

2. Research

Industry insight studies, Target audience understanding, Competitor analysis, Visual recollection and design impact analysis

03_lynchpin

3. Brand Lynchpin

Research absorption and assimilation, Data documentation, Target audience profile definition, Core brand concept creation, Test for brand avenues of extendibility

04_tone

4. Tone of Voice

External brand tone, Internal brand tone, Depiction of extendibility, Brand values and attributes derivation, Showcasing versatility of TOV and Documentation for ease of management

05_visual_identity

5. Visual Identity

Logo / Visual Identity system, Visual language & graphic styles that support the brand, Print and Publication, Information graphics, Graphic based animations, Product design and Packaging design

06_architecture

6. Brand Naming & Architecture

Brand hierarchy definition, Brand architecture extendibility and flexibility and Brand naming systems

07_communication

7. Brand Communication

Print and Publication, Outdoor communication, Information graphics, Photography and Copywriting

08_employee

8. Employee Branding

Brand building modules, Camaraderie and ownership module, Brand touch-points, Employee brand orientation workshops and Uniform design

09_environment

9. Experience Branding

Translating a brand into a three dimensional environment, Retail experience design, Way-finding and signage system design, Customer-Branding interaction design

10_new_media

10. Branding for New Media

Website design, E-Commerce platform strategy and planning, Search engine optimization and Social media

11_debrief

11. Brand Debrief

Brand launch workshop, Debrief sessions with management and employees, Brand sessions with Human Resource and Brand Docket creation

12-audit

12. Brand Audit

Internal brand assessment, External brand assessment, Analysis of brand perception, Strategic revision and enhancements and Marketing tools to combat change